You walk into a networking event filled with folks from outside the company and industry you work in. One of the first questions you are asked is… “What do you do?”. How easy is it for you to answer this question? Many times this seemingly simple question is hard to answer concisely. We start talking about the types of tasks we work on, the people we encounter, our clients, and before you know it we’re presenting a 15-minute monologue while our audience is glazing over. Read more…
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